RTA wanted to attract more riders and highlight system improvements inspired by community input.
TV spots brought RTA’s many rider-inspired improvements to (animated) life.
This high-energy campaign was sparked by the idea that, while RTA literally takes the community places, it’s (wait for it) the community that drives RTA.
What we did:
- Campaign Strategy
- Campaign Concepting
- Video Production
- Animation
- Audio Production
- Media Planning
- Connections Planning
Shorter spots encouraged new riders to take RTA’s upgrades for a spin.
The annual report landing page allowed visitors to navigate RTA’s well-plotted vision.
Next stop, results:
Next stop, results:
Millions of impressions An estimated $93K in added value Actual street credWe like you too, Steve!
Over the past 18 years, Brokaw has been a true partner to RTA. They understand our business, think strategically, and bring us unexpected creative solutions to help us achieve our goals.
Steve Bitto
Executive Director Marketing & Communications
Greater Cleveland Regional Transit Authority