Lake View Cemetery wanted to attract more visitors (and, yes, permanent residents) as pandemic restrictions were slowly lifting.
So, we built a respectfully playful travel campaign positioning the 150-year-old cemetery as a trendy vacation destination.
What we did:
- Strategy
- Campaign Concepting
- Video Production
- Video Editing
- Motion Graphics
- Typography
- Audio Production
- Content Development
- Connections Planning
- Analytics + Reporting
“Special accommodations” brochures included a very real coffin BOGO deal.
Digital banners continued our “world’s most welcoming cemetery” vibe.
Results to die for:
Results to die for:
$500K in plot sales 3,200% ROI (real number) 100% death-positive vibesWe like you too, Kathy!
Advertising in the middle of a pandemic is challenging for any brand, and especially for a cemetery. But Brokaw rose to the challenge—creating an impactful, crowd-pleasing campaign that stayed true to the Lake View Cemetery brand, while being mindful and respectful of the current situation.
Kathy Goss
President & CEO
Lake View Cemetery