Hilton wanted to launch a new hotel, infused with the culture of Earth’s best city.

It started with a recruitment campaign that led to 4,000 interviews—267 of whom were hired on the spot.

We developed a blueprint that included locally branded restaurants, crowd-sourced art installations, and recruitment efforts to help the hotel (literally) rise above the rest.

What we did:

  • Brand Strategy
  • Brand Identity
  • Campaign Strategy
  • Concepting + Ideation
  • Content Production
  • Traditional Media Planning + Buying
  • Digital Media Planning & Buying
  • Analytics

Famous (and infamous) characters from local history informed our name and logo development.

We got Clevelanders to share their favorite local spots for an art installation.

Book these results:

Book these results:

A lived-in identity for a brand-new hotel 4,000 prospective employees A lofty reputation in The Land