Capabilities (AKA our bona fide skills) From full-service AOR to project work, our clients’ business objectives drive everything we do—while tapping into our always-on create-test-learn-create-test-learn approach.
Strategy
& ideation
To uncover and express what makes your brand authentic, relevant, and unique.
- Brand Development
- Campaign Strategy
- Channel Strategy
- Content Strategy
- Social Media Strategy
- Concepting + Ideation
- UX
In today’s data-driven marketing world, brand personality is the X-factor—the unique voice, tone, and perspective that consumers identify with, connect to, and eventually marry (okay, become loyal customers of). And we have a knack for helping brands discover their distinct personality which, when combined with relevant data and analytics, builds meaningful, long-term relationships with consumers. Here’s a few samples.
![](https://www.brokaw.com/wp-content/uploads/2017/09/logo-white-castle.png)
A brief summary of White Castle’s brand personality: diminutive, delicious, and slightly askew.
![](https://www.brokaw.com/wp-content/uploads/2017/08/WhiteCastleBillboard-1920.jpg)
![](https://www.brokaw.com/wp-content/uploads/2017/08/WC_OutdoorComps4.jpg)
![](https://www.brokaw.com/wp-content/uploads/2017/08/WC_OutdoorComps2.jpg)
![](https://www.brokaw.com/wp-content/uploads/2022/06/MiniWebsite_Laptop_v3_cropped.gif)
Does the world’s smallest burger deserve the world’s smallest website? We thought so.
Check out some big (little) radio.
![](https://www.brokaw.com/wp-content/uploads/2022/06/neuro-logo.png)
For those who ask: can an effective brand personality still be mildly alluring?
![](https://www.brokaw.com/wp-content/uploads/2022/10/UH_New-Rainbow-Babies-Children_CMYK.png)
Parenthood and pediatrics is a partnership built, it so happens, on understanding and empathetic poetry.
![](https://www.brokaw.com/wp-content/uploads/2022/06/vitaminwater-logo.jpg)
To bring vitaminwater to Canada, we gifted the brand voice a friendly Canadian perspective, eh?
![](https://www.brokaw.com/wp-content/uploads/2017/08/VW_Divider-1920.jpg)
![](https://www.brokaw.com/wp-content/uploads/2016/12/VW_texty_XL.jpg)
![](https://www.brokaw.com/wp-content/uploads/2017/08/vw_outdoor_big-night.jpg)
![](https://www.brokaw.com/wp-content/uploads/2017/08/vw_outdoor_making-out.jpg)
![](https://www.brokaw.com/wp-content/uploads/2017/08/vw_outdoor_sprinkler.jpg)
In-house production
To bring your creative strategy to life (including our secret weapon sister company: Favorite Brother).
- Brand Identity
- Packaging
- Live-Action Video
- Motion Graphic Design
- Animation
- Audio Production
- Photography
- Website Development
- Print Production
- Digital Production
Brilliant ideas are worthless without equally brilliant execution. To ensure the ideas you bought evolve into work that, well, works (and meets your budget), we collaborate with our in-house production studio throughout the creative process—to bring your and our collective vision to life.
![](https://www.brokaw.com/wp-content/uploads/2017/09/favorite-brother-black-e1655819639473.png)
An action-packed reel from our aforementioned in-house production sister company, Favorite Brother.
![](https://www.brokaw.com/wp-content/uploads/2022/07/bts-3-1200x692.jpg)
![](https://www.brokaw.com/wp-content/uploads/2022/07/bts-1-1200x692.jpg)
![](https://www.brokaw.com/wp-content/uploads/2022/07/bts-4-1200x692.jpg)
![](https://www.brokaw.com/wp-content/uploads/2022/07/bts-2-1200x692.jpg)
A behind-the-scenes look at how shoot days that feel like summer camp can create incredible work.
![](https://www.brokaw.com/wp-content/uploads/2022/06/Centers-Logo-RGB-640x153.png)
A warm, welcoming website that imparts the compassionate spirit of an invaluable community asset.
The user experience was designed to guide visitors to specific services that will help them thrive.
![](https://www.brokaw.com/wp-content/uploads/2022/10/HoldenLogo-HorizontalStack-640x448.png)
A website built to encourage offline exploration of the natural world.
Highly-visual layers of content grows progressively deeper levels of engagement.
![](https://www.brokaw.com/wp-content/uploads/2022/06/GEL_Logo_Long-640x142.png)
We literally lit up Insta with these light bulb-moment ideas—filling up content calendars with inspo-practical posts.
Brand
activation
To meaningfully connect with your audience and drive action.
- Digital Media Planning + Buying
- Social Media Community Management
- Traditional Media Planning + Buying
- Influencer Marketing
- Non-traditional/Experiential
- Analytics
Understanding how creative works in the real-world—how it will look and feel and sound out (waves arms around) there—makes our work exponentially stronger. So, we approach profiling, planning, buying, and measuring to optimize effectiveness and maximize results as strategically and creatively as everything else we do. All to tell your story in the right place and at the right time to reach the right people and make connections that will drive meaningful action—with the analytics to prove it. To you. To your board. And to our moms (love you, moms).
To help our clients outwit their competition rather than outspend them, we tap into various best-in-class resources that support campaign management, consumer insights, and measurement. Want to know more? Our media team would be glad to tell you (at length and in achingly minute detail).
![](https://www.brokaw.com/wp-content/uploads/2022/06/trade-desk-1200x151.png)
![](https://www.brokaw.com/wp-content/uploads/2022/06/nielsen-1200x159.png)
![](https://www.brokaw.com/wp-content/uploads/2022/06/pudding-ai-1200x246.png)
![](https://www.brokaw.com/wp-content/uploads/2022/06/mri-simmons.png)
![](https://www.brokaw.com/wp-content/uploads/2022/06/srds.png)
![](https://www.brokaw.com/wp-content/uploads/2022/06/vitaminwater-logo.jpg)
To help launch vitaminwater in Canada (during the Winter Olympics), we converted bus shelters into photo-op friendly ski-lifts.
![](https://www.brokaw.com/wp-content/uploads/2022/06/vitamin-water-bench-1.jpg)
![](https://www.brokaw.com/wp-content/uploads/2022/06/vitamin-water-bench-3-1200x900.jpg)
![](https://www.brokaw.com/wp-content/uploads/2022/06/vitamin-water-bench-2-1200x900.jpg)
![](https://www.brokaw.com/wp-content/uploads/2017/08/Viber_logo-V2.png)
Our Viber media buy hyper-targeted international ex-pats in the states with culturally appropriate messaging.
![](https://www.brokaw.com/wp-content/uploads/2017/07/Viber_FB-2.jpg)
![](https://www.brokaw.com/wp-content/uploads/2022/06/Viber-ShelterComp2-1200x580.jpg)
![](https://www.brokaw.com/wp-content/uploads/2022/07/ShelterComp_1920-revised-1920x840-1-e1658858494825-1200x580.jpg)
![](https://www.brokaw.com/wp-content/uploads/2022/06/Lake-view-cemetery-logo.png)
As home to many former leaders, this placement for Lake View Cemetery in the Hamilton playbill did not throw away its shot.
![](https://www.brokaw.com/wp-content/uploads/2022/08/Lakeview_Hamilton-new.jpg)
![](https://www.brokaw.com/wp-content/uploads/2022/06/neuro-logo.png)
We scored a sexy video placement to support giveaways of neuro SLEEP aboard international flights on Virgin Airlines.