Philips Healthcare wanted to promote their new Philips IQon Spectral CT scanner, a dynamic technology that delivers multiple layers of spectral data in a single scan.
This global campaign utilized empirical case studies to demonstrate the essential factor Philips IQon Spectral CT uniquely delivers to hospitals and radiologists: certainty.
What we did:
Targeted digital literally showed layers of data.
Heat-activated mugs brought IQon into the break room.
Lake View Cemetery
Greater Cleveland Regional Transit Authority
La Terra Fina
Schill Grounds Management
Great Lakes Brewing Company