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RIDGID Tool

Bonding a tool brand to the trades.

RIDGID wanted to protect and grow their position as a global leader in professional tools.

This global brand campaign honors the true pros (and those who aspire to be them) by demonstrating how their passionately high standards inspire, and are forged into, every RIDGID tool.

What we did:

  • Campaign Strategy
  • Concepting + Ideation
  • Video Production
  • Content Production
Brand language was custom built to speak directly to the trades.

Ratchet up those results:

Ratchet up those results:

Established a long-running global brand tagline Brought RIDGID’s “Purpose Built” ethos to life Reinforced the brand’s rep with the best in trades

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Where light
meets life.

Cayman Jack

Barkeep
in a bottle.

Lake View Cemetery

Visit…
or stay.

PURELL

Hand sanitizer gets on trend for the holidays.

Philips

Raising the IQ
of CT scans.

Step2

Small people,
big content.

Greater Cleveland Regional Transit Authority

Who
drives
who?

La Terra Fina

A dip on
the rise.

University Hospitals

Hut, hut,
health.

Schill Grounds Management

Outside
is calling.

Hilton

A room with a
(Lake Erie) view.

The Centers

Hope is where
the heart is.

Great Lakes Brewing Company

Craft beer
in high
fidelity.

  • Small Agency of the Year: Culture // AdAge
  • A top 10 ad agency in the U.S., 2018–23 // Agency Spotter
  • 2021 Advertising Annual // Communication Arts
  • Best dang agency in the whole wide world! // Our moms

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Our address

1213 West 6th Street, Cleveland, OH 44113

216-241-8003 216-241-8003
info@brokaw.com
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