RIDGID wanted to protect and grow their position as a global leader in professional tools.

This global brand campaign honors the true pros (and those who aspire to be them) by demonstrating how their passionately high standards inspire, and are forged into, every RIDGID tool.

What we did:

  • Campaign Strategy
  • Concepting + Ideation
  • Video Production
  • Content Production
Brand language was custom built to speak directly to the trades.

Ratchet up those results:

Ratchet up those results:

Established a long-running global brand tagline Brought RIDGID’s “Purpose Built” ethos to life Reinforced the brand’s rep with the best in trades