Cayman Jack wanted to boost sales for their premium prepared drinks in a particularly crowded category.
Point-of-purchase signage brought refined style to the beverage aisle.
So, we built a witty, product-centric campaign that captures just how easy it is to enjoy their bartender-quality drinks—sans bartender.
What we did:
- Brand Strategy
- Concepting
- Website Development
- Video Production
Social videos were 15-second classes in the Internet’s easiest bartending school.
The revamped website made finding, exploring, and enjoying go down easy.
Cheers to results:
Cheers to results:
Double-digit year-over-year volume growth Top performing Ready-to-Drink Cocktail SKUs in the category 100% effortlessly dominated happy hoursWe like you too, Justin!
Brokaw is a mid-western agency made up of great people who produce awesome creative and don’t make you feel like you’re paying to support a fancy Madison Avenue lease.
Justin Kelly
Brand Marketing Director
Mike’s Hard Lemonade