Helper wanted to modernize and reintroduce its iconic brand and beloved helping-hand mascot, Lefty.
![](https://www.brokaw.com/wp-content/uploads/2024/02/Helper-Black-1200x347.png)
So, we built a campaign to show how keeping Helper handy can quickly and deliciously solve one of everyday life’s most exasperating questions: “What’s for dinner?”
What we did:
- Strategy
- Campaign Concepting
- Campaign Production
- Digital Media
- Connections Planning
- Social Media
Social posts announced the return of Lefty, along with more flavor varieties than he can count on four fingers. (Like, way more.)
The campaign landing page serves up the who, where, why, and of course, what’s for dinner.