University Hospitals wanted a bold, interactive way to leverage their exclusive partnership with the Cleveland Browns.
We made it easy for program participants to track their healthy progress.
So, we designed the annual online Healthy Fan Challenge to go beyond the traditional sports sponsorship model—syncing wearable fitness tech, engaging expert content, and Browns-related rewards to benefit the community and the UH brand.
What we did:
- Strategy
- Campaign Concepting
- Digital Media
- Connections Planning
- Social Media
- Website Development
- Content Production
A simple interface drove repeat visits and pumped-up participation.
In-stadium posters bolstered mid-cheer fan awareness.