“Move over 72andSunny. Here comes 26andOvercast.”
And by that we mean: we give brands a unique voice and create work that’s so distinctive, honest, and refreshing, people seek it out and engage with it and share it and maybe marry it one day (fingers crossed).
That said, we refer to each other as brothers and foster a brotherly atmosphere…even though we’re 60-some percent women. (Right, Jayme? Cool, bro.)
So, allow us to apologize in advance for some indefensible Bro-puns. Like our proprietary bro-cess™, mind-bending bro-crawl pub crawl, or our secretive and highly classified Bro-files (mostly just salsa recipes).
Don’t tell anyone we told you this, but all agencies sort of operate the same way. We all mostly have the same departments filled with people who have seemingly important titles.
All those fancy department names and titles don‘t mean anything if you don’t have really talented people working together to make great things.
Just know they’re each helmed by really talented people working together to make great things (like amazing capabilities lists).
Since the beginning of time (or 1992), people have asked us: why does Brokaw rule so hard? Well, this handy lil’ guide should give you some tried and true advice on how to rule at any organization. How to create work that’s rooted in human truths. And how to break the bonds of blah-blah-ness that imprison so much of the marketing and non-marketing world.
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