Step2 wanted a library of videos showcasing their extensive, unique (and honestly pretty fun) line of kid’s toys.

We concepted and produced this series of simple, slice-of-life videos encouraging kids and their parents to Step into Childhood.

What we did:

  • Brand Development
  • Creative Concepting + Ideation
  • Video Production
  • Audio Production
  • Motion Graphics
  • Typography

Non-recreational results:

Non-recreational results:

“Step into Childhood” became a Step2 marketing mainstay Telly Award Winner Only 2 on-set tantrums (both by the Director)