GE Lighting, a Savant company, wanted to create a cohesive global brand, plus a content library that gives each of their many unique product lines room to shine.
So, we created a global tagline—Where Light Meets Life—and produced a vast array of versatile branded content that gives each product line an ownable look and feel to stand out both on the shelf and online at Best Buy, Target, Lowe’s, Amazon, and more.
What we did:
- Brand Strategy
- Campaign Strategy
- Campaign Concepting
- Content Development
- Content Production
- Video Production
- Animation
- Social Media Strategy
- Social Media Community Management
- Analytics/Reporting
- Website Development