Your stunning copy grabbed the attention of a passerby. Congrats! Now to keep it: employ your punctuation.

Sure, it’s not as sexy as evocative imagery or, uh, adjectivey adjectives. But the placement of your periods, commas, and semicolons (even interrobangs?!) establishes a rhythm that keeps people reading.

We have plenty of other go-tos; we favor a semicolon to seem smart. Indubitably!

Ellipses add…wait for it…anticipation.

And of course—we encourage everyone to lean into the timeless appeal and implied breath of the em dash. Not familiar? Reach out and let us evangelize.