Trends: We love them, we hate them, we ALWAYS have thoughts on them. So we thought we’d share a recent observation with the rest of the (ad) world.
In: Really going for it
Is it just us, or is it getting quirky in here? The ads that stick out from this year have one thing in common: they make us giddy with “How did they get approved?!” glee. Whether it’s John Lewis’s carnivorous Christmas pal, Orchard Valley Harvest’s NSFW double entendre, or even Tubi’s never-ending abdominals, it seems agencies have taken a cue from loose doors and have gone fully unhinged. Of course, we’re here for it.
Out: Restraint
The above ads make a great case against self-censoring early in the creative process. Equally persuasive? Boyz II Men, who show that when it comes to your ideas—or ridiculously catchy jingles—you just can’t keep ’em in.
