Trends: We love them, we hate them, we ALWAYS have thoughts on them. So we thought we’d share a recent observation with the rest of the (ad) world.
Really going for it
Is it just us, or is it getting quirky in here? The ads that stick out from this year have one thing in common: they make us giddy with “How did they get approved?!” glee. Whether it’s John Lewis’s carnivorous Christmas pal, Orchard Valley Harvest’s NSFW double entendre, or even Tubi’s never-ending abdominals, it seems agencies have taken a cue from loose doors and have gone fully unhinged. Of course, we’re here for it.
The above ads make a great case against self-censoring early in the creative process. Equally persuasive? Boyz II Men, who show that when it comes to your ideas—or ridiculously catchy jingles—you just can’t keep ’em in.