We saw babies. We saw dogs. We saw stars acting just like us. Many of Sunday’s commercials dabbled in the clichés associated with The Big Game—to the delight of some and to the chagrin of newsman Dan Rather.

Just a little outside, that is. While the retired tight end had the oomph, his field goal attempt took a nasty left turn that will hopefully put an end to that press conference commercial once and for all.

Rihanna’s halftime belly rubs had everyone wondering if she was pregnant or just ready to dig into the seven-layer dip. But once baby #2 was confirmed, RiRi left every connections planning team envious of her near-unobtainable media placement.