My company is foundering in obscurity, but not in a cool indie band way. Think more “in desperate need of increased brand awareness.” Got any tips?
— Aspiring Household Name in Anaheim
Dear Aspiring,
Begin with a brand experience—it can contrast who you are with who you want to be. By refreshing your voice, look, and tone, you can be sure you’re sending exactly the right message into the world.
Then, let’s revisit media placements to triple check that you’re reaching exactly the right demo for your brand.
Finally, let’s send this glow-up into the world. Do you want to position it as a relaunch? A makeover? A response to the torments you’ve received on social media? On second thought, why not leave it all to us.
Love,
Shelly
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