The T-Rex brand family of incredibly strong tapes wanted to refresh their messaging while introducing their innovative new waterproof and repair tape.
So, to stand out in the crowded (and confusing) repair tape category, we positioned T-Rex tapes as top-of-the-food chain solutions for every fix. And borrowed from the world of nature documentaries to tell the story of their new, apex-predator tape.
To delve further into the science behind the key advancements in T-Rex Waterproof and Repair Tape, we created a series of educational “Tape-ology” videos.
