T-Rex Tape

The Evolution
of Tape

The T-Rex brand family of incredibly strong tapes wanted to refresh their messaging while introducing their innovative new waterproof and repair tape.

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So, to stand out in the crowded (and confusing) repair tape category, we positioned T-Rex tapes as top-of-the-food chain solutions for every fix. And borrowed from the world of nature documentaries to tell the story of their new, apex-predator tape.

To delve further into the science behind the key advancements in T-Rex Waterproof and Repair Tape, we created a series of educational “Tape-ology” videos.

FrogTape The big reveal.

Holden Arboretum Meet your bark baby.

Lake View Cemetery Post-post retirement planning

University Hospitals Good! Sports!

Hamburger Helper Keep Helper Handy.

Nerd Report #6 Why CMOs love EM.

Netflix Popcorn Snacking goes sci‑fi.

The Collaborative to End Human Trafficking Humans Over
Human Trafficking

Carnegie Investment Counsel Invest with Intention.

NERD REPORT #92 Seize the Bropportunity

Brokaw Nerd Report #5 B2B with…personality?! 

Cleveland Botanical Garden Orchids go portrait mode.

RTA Let’s Go Together.

Holden Forests & Gardens The highest fall fashion.

GE Lighting Where light
meets life.

Lake View Cemetery Visit…or stay.

Malley’s Malley’s means
Mother’s Day.

NERD REPORT #64 Don’t DIY Your DIY Content.

Strong Hold Don’t just hold.

NERD REPORT #24 FREE advice for COSTLY times

Gardiner Gardiner does it.

Nerd Report #217 Be the Funnel.

Nerd Report #58 Food Mmmarketing

Savant Focus your energy.

NERD REPORT #17 Brand personality starter kit.

NERD REPORT #38 Your social secret weapon.

Nerd Report #14 Motion moves ROI.

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