GE Lighting

Where light meets life.

GE Lighting, a Savant company, wanted to create a cohesive global brand, plus a content library that gives each of their many unique product lines room to shine.

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A quick reel of product intros, demos, and inspirational content used over myriad digital and analog applications.

So, we created a global tagline—Where Light Meets Life—and produced a vast array of versatile branded content that gives each product line an ownable look and feel to stand out both on the shelf and online at Best Buy, Target, Lowe’s, Amazon, and more.

We strategize, concept, produce, manage, and optimize their organic and paid social media content.

The new GE Lighting website enabled interactive (and, you know, illuminating) exploration.

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