Motion is what keeps Favorite Brother (Brokaw’s own award-winning in-house, content production studio) in such high demand.
Because with motion, brands can:
Reach larger audiences (the number of digital video viewers worldwide is 3.37 billion.)
Make more meaningful connections (89% of consumers say they want to see more videos from brands and are 52% more likely to share video content than any other kind of content.)
And drive revenue (brands that incorporate video into their campaigns experience 34% higher conversion rates.)
Because motion, is like a consumer-connection-making-machine.
1.
Visual content with motion graphics earns 94% more views than text-only content. In fact, people seek it out. In 2024, 89% of consumers confirmed they want to see more videos from brands. (Feel like we should repeat that last part: they want to see more videos from brands.)
2.
And it does so with visual storytelling; unique, immersive, engaging visual storytelling that consumers want—as studies show that 92% of consumers* (note: that’s really close to 100%) prefer information that tells a narrative than just advertises a product.
*Brenner, M. (2018). 10 Stats That Prove the Importance of Storytelling in Marketing. Content Marketing Institute.
3.
By keeping viewers engaged, motion can convey messages more effectively and create lasting connections that drive action. According to Meta, 74% of users will act (visit a website, make a purchase, etc.) after viewing a brand’s video.
“Wow,” you might wow, “motion almost seems too good to be true.” Right? So, here’s the caveat: when it comes to motion, execution matters.
Higher quality (as in, simple, relevant, and original) motion that is authentic to your brand will always deliver better results over the long term. From increasing brand differentiation, to driving consumer loyalty and advocacy, to giving your brand the ability to maintain a consistent look, feel, and tone that consumers will come to recognize, appreciate, and value.
The key here is understanding how you can best put motion to work for your brand. So, let’s take a quick look several different types of motion.
Allow us a brief callback to that “92% of consumers prefer information that tells a narrative than just advertises a product.” Well, illustration and animation does that in spades; using simple and expressive visual aesthetics to tell stories that evoke an emotional response and meaningfully connect with your audience in a way that’s completely unique to your brand.
Probably the most common motion capability, it’s also difficult to do well (and is therefore, typically, the most poorly produced). The difference in live action shooting lies in the details. In knowing how every small decision in casting, location, lighting, blocking, directing, frame rates, camera moves, editing, etc. requires thoughtful consideration and execution to give your brand feature-quality content.
Great typography helps words speak for themselves. Especially in video, where (in the hands of a skilled designer) type can take on a distinctive look, feel, aesthetic, and appeal—while also using elements like scale, timing, hierarchy, and speed to provide emphasis and focus, build emotion, and create an atmosphere that aligns with your brand’s unique voice and tone.
3D literally lends another dimension to storytelling—adding context, texture, and seemingly impossible perspectives to make your videos more interactive, engaging, and better at demonstrating complex ideas. Which is particularly useful for brands that work in complex categories or make complicated products. When a tire company wants to literally show how their rubber with water evacuation grooves hits the rain-soaked road, they call in the 3D experts.