Malley’s

Cleveland Style Chocolate

Malley’s, the legendary chocolatier, wanted to attract a new generation of customers while retaining their very-devoted fan base.

So, we built a brand experience to consistently highlight what they uniquely provide: community pride, fun, and of course, amazing Cleveland Style Chocolate.

Array ( [ID] => 12649 [id] => 12649 [title] => Malleys_Logo_Brown [filename] => Malleys_Logo_Brown.svg [filesize] => 6094 [url] => https://www.brokaw.com/wp-content/uploads/2024/08/Malleys_Logo_Brown.svg [link] => https://www.brokaw.com/work/malleys/malleys_logo_brown/ [alt] => [author] => 2 [description] => => [name] => malleys_logo_brown [status] => inherit [uploaded_to] => 12645 [date] => 2024-08-22 15:04:34 [modified] => 2024-08-22 15:04:34 [menu_order] => 0 [mime_type] => image/svg+xml [type] => image [subtype] => svg+xml => https://www.brokaw.com/wp-includes/images/media/default.png [width] => 747 [height] => 248 [sizes] => Array ( [thumbnail] => https://www.brokaw.com/wp-content/uploads/2024/08/Malleys_Logo_Brown.svg [thumbnail-width] => 747 [thumbnail-height] => 248 [medium] => https://www.brokaw.com/wp-content/uploads/2024/08/Malleys_Logo_Brown.svg [medium-width] => 747 [medium-height] => 248 [medium_large] => https://www.brokaw.com/wp-content/uploads/2024/08/Malleys_Logo_Brown.svg [medium_large-width] => 747 [medium_large-height] => 248 [large] => https://www.brokaw.com/wp-content/uploads/2024/08/Malleys_Logo_Brown.svg [large-width] => 747 [large-height] => 248 [1536×1536] => https://www.brokaw.com/wp-content/uploads/2024/08/Malleys_Logo_Brown.svg [1536×1536-width] => 747 [1536×1536-height] => 248 [2048×2048] => https://www.brokaw.com/wp-content/uploads/2024/08/Malleys_Logo_Brown.svg [2048×2048-width] => 747 [2048×2048-height] => 248 [post-thumbnail] => https://www.brokaw.com/wp-content/uploads/2024/08/Malleys_Logo_Brown.svg [post-thumbnail-width] => 747 [post-thumbnail-height] => 248 [fp-tiny] => https://www.brokaw.com/wp-content/uploads/2024/08/Malleys_Logo_Brown.svg [fp-tiny-width] => 747 [fp-tiny-height] => 248 [fp-small] => https://www.brokaw.com/wp-content/uploads/2024/08/Malleys_Logo_Brown.svg [fp-small-width] => 747 [fp-small-height] => 248 [fp-medium] => https://www.brokaw.com/wp-content/uploads/2024/08/Malleys_Logo_Brown.svg [fp-medium-width] => 747 [fp-medium-height] => 248 [fp-large] => https://www.brokaw.com/wp-content/uploads/2024/08/Malleys_Logo_Brown.svg [fp-large-width] => 747 [fp-large-height] => 248 [fp-xlarge] => https://www.brokaw.com/wp-content/uploads/2024/08/Malleys_Logo_Brown.svg [fp-xlarge-width] => 747 [fp-xlarge-height] => 248 ) )

This included creating an updated look and feel to modernize their nostalgic appeal, a singular and unexpectedly charming voice and tone, and a versatile asset library of tastefully updated product photography and video.

All of which allowed Malley’s to successfully reintroduce itself on a brand level, while taking advantage of their key seasonal and promotional windows.

Like Easter:

Valentine’s Day:

And Mother’s Day:

Array ( [ID] => 12668 [id] => 12668 [title] => BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028 [filename] => BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1.png [filesize] => 157283 [url] => https://www.brokaw.com/wp-content/uploads/2024/08/BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1.png [link] => https://www.brokaw.com/work/malleys/bb_malley_mothersday_casestudy_tattoo-1-1200×1028/ [alt] => [author] => 2 [description] => => [name] => bb_malley_mothersday_casestudy_tattoo-1-1200×1028 [status] => inherit [uploaded_to] => 12645 [date] => 2024-08-22 16:27:01 [modified] => 2024-08-22 16:27:01 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png => https://www.brokaw.com/wp-includes/images/media/default.png [width] => 1200 [height] => 1028 [sizes] => Array ( [thumbnail] => https://www.brokaw.com/wp-content/uploads/2024/08/BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1-150×150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.brokaw.com/wp-content/uploads/2024/08/BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1-300×257.png [medium-width] => 300 [medium-height] => 257 [medium_large] => https://www.brokaw.com/wp-content/uploads/2024/08/BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1-768×658.png [medium_large-width] => 768 [medium_large-height] => 658 [large] => https://www.brokaw.com/wp-content/uploads/2024/08/BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1-1024×877.png [large-width] => 1024 [large-height] => 877 [1536×1536] => https://www.brokaw.com/wp-content/uploads/2024/08/BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1.png [1536×1536-width] => 1200 [1536×1536-height] => 1028 [2048×2048] => https://www.brokaw.com/wp-content/uploads/2024/08/BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1.png [2048×2048-width] => 1200 [2048×2048-height] => 1028 [post-thumbnail] => https://www.brokaw.com/wp-content/uploads/2024/08/BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1-125×125.png [post-thumbnail-width] => 125 [post-thumbnail-height] => 125 [fp-tiny] => https://www.brokaw.com/wp-content/uploads/2024/08/BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1-40×34.png [fp-tiny-width] => 40 [fp-tiny-height] => 34 [fp-small] => https://www.brokaw.com/wp-content/uploads/2024/08/BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1-640×548.png [fp-small-width] => 640 [fp-small-height] => 548 [fp-medium] => https://www.brokaw.com/wp-content/uploads/2024/08/BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1-1024×877.png [fp-medium-width] => 1024 [fp-medium-height] => 877 [fp-large] => https://www.brokaw.com/wp-content/uploads/2024/08/BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1.png [fp-large-width] => 1200 [fp-large-height] => 1028 [fp-xlarge] => https://www.brokaw.com/wp-content/uploads/2024/08/BB_MALLEY_MothersDay_CaseStudy_Tattoo-1-1200×1028-1.png [fp-xlarge-width] => 1200 [fp-xlarge-height] => 1028 ) )

Tasty Results

Since our work launched in early 2024, Malley’s sales steadily grew and surpassed goals during key holiday timeframes and beyond.

Specifically, our Mother’s Day campaign over-delivered on projected media impressions by 33%, increased online preorder sales of chocolate covered strawberries by 23% YOY, increased overall Mother’s Day sales by 15% YOY, and made all our moms, like, infinity proud.

University Hospitals Good! Sports!

The Collaborative to End Human Trafficking Humans Over
Human Trafficking

Cleveland Botanical Garden Orchids go portrait mode.

Brokaw Nerd Report #5 B2B with…personality?! 

GE Lighting Where light
meets life.

NERD REPORT #92 Seize the Bropportunity

NERD REPORT #24 FREE advice for COSTLY times

NERD REPORT #135 Old Brands, New Tricks.

NERD REPORT #64 Don’t DIY Your DIY Content.

FrogTape The big reveal.

Netflix Popcorn Snacking goes sci‑fi.

Strong Hold Don’t just hold.

Lake View Cemetery Post-post retirement planning

Nerd Report #14 Motion moves ROI.

NERD REPORT #38 Your social secret weapon.

Savant Focus your energy.

T-Rex Tape The Evolution of Tape

NERD REPORT #17 Brand personality starter kit.

Holden Arboretum Meet your bark baby.

Nerd Report #6 Why CMOs love EM.

Malley’s Malley’s means
Mother’s Day.

RTA Let’s Go Together.

Holden Forests & Gardens The highest fall fashion.

Nerd Report #58 Food Mmmarketing

Gardiner Gardiner does it.

Nerd Report #217 Be the Funnel.

Lake View Cemetery Visit…or stay.

Hamburger Helper Keep Helper Handy.

Carnegie Investment Counsel Invest with Intention.

Live Brocam