Lake View Cemetery

Post-post retirement planning

To help Lake View Cemetery with memorial planning sales, we looked to traditional retirement planning for inspiration. And found that it just didn’t extend far (or, well, deep) enough.

So, we developed a new service: Post-Post Retirement planning. For when…you know.

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With the help of an appropriately enthusiastic spokesperson in our videos, as well as print, social ads, and display—we inspired people to look even further ahead…and lower down.

Videos featured our spokesman outlining the many pluses of making a post-post retirement plan.

Social and print reinforced the financial benefits of post-post retirement planning.

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