The Collaborative to End Human Trafficking—a growing coalition of advocates, organizations, and cities—wanted to generate awareness for, and encourage participation in, their movement. But the truth is, people often feel helpless in the face of such a frightening, global problem. And typical messaging, while well-intentioned, is too often rooted in darkness, fearmongering, and inaccuracies.
So, we created Humans Over Human Trafficking: a bold and hopeful campaign focused on engaging, informing, and inspiring individuals to see that we can indeed take on this big, scary problem—if we do it together.
A Humans Over Human Trafficking booklet addresses the most common myths, shares eye-opening statistics, and points to resources for those who need them.
The campaign landing page offers additional ways to get inspired and get involved.
Social media content debunks preconceptions and invites others to spread the word.
Out of home served to reach a wider audience and start important conversations.
