Lake View Cemetery

Visit…or stay.

Lake View Cemetery, one of the largest garden style cemeteries in the United States, wanted to attract more visitors (and, of course, permanent residents). And the truth is, with its rolling landscapes and something-interesting-around-every-corner atmosphere, Lake View is an ideal place to spend an afternoon or an afterlife.

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So, we built a respectfully playful travel campaign positioning the 150-year-old cemetery as an on-trend staycation destination.

“Special accommodations” brochures included a very real coffin BOGO deal.

Lake View Cemetery Digital Ad

Digital banners continued our “world’s most welcoming cemetery” vibe.

Results

This campaign had results to die for, leading to $500K in plot sales, 3,200% ROI (real number), and, of course, 100% death-positive vibes.

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