utm_source: utm_medium: utm_content: brokaw | work | Lake View Cemetery

Making a historic landmark a tourist destination. And a final destination.

Lake View Cemetery isn’t just a cemetery. It’s one of Cleveland’s most popular tourism destinations, with over 200 acres of beautifully kept grounds, breathtaking horticulture, as well as the burial sites of famous Ohioans like John D. Rockefeller, President James A. Garfield, and Eliot Ness. Our campaign, which included pre-roll video, digital, and social media, along with targeted outdoor and print, was developed to remind people that it’s a great place to spend an afternoon…or an afterlife.

Hamilton Playbill Ad
Cleveland Orchestra Ad
Pandora Digital
Pandora Digital
Pandora Digital

Results? We increased sales $1.9 million over the last three years and pumped new, um, life into the Lake View Cemetery brand.

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