Making a historic landmark a tourist destination. And a final destination.
Lake View Cemetery isn’t just a cemetery. It’s one of Cleveland’s most popular tourism destinations, with over 200 acres of beautifully kept grounds, breathtaking horticulture, as well as the burial sites of famous Ohioans like John D. Rockefeller, President James A. Garfield, and Eliot Ness. Our campaign, which included pre-roll video, digital, and social media, along with targeted outdoor and print, was developed to remind people that it’s a great place to spend an afternoon…or an afterlife.