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The bridge to opportunity is digital

Of any major city in the U.S., Cleveland has the highest percentage of households without broadband internet accounts. Almost 53,000 Cleveland households—31% of the city’s total—lack broadband subscriptions of any kind at any speed, including mobile data plans (2019 U.S. Census American Community Survey (ACS)).

At Brokaw, helping our community grow and prosper is part of our DNA. With our history of collaborating with local institutions and an appreciation for all things digital, we decided minimizing the digital equity gap was an immediate and worthy cause.

The Greater Cleveland Digital Equity coalition, made up of more than 70 local organizations, amassed resources and financial support to improve digital connection in Cleveland—an effort we offered to amplify through an awareness campaign.

Goal

Drive awareness and enrollment in a sustainable, community-wide solution that gets people connected and helps them stay connected. Specifically, the Greater Cleveland Digital Navigators*, a dedicated service that addresses the community’s holistic connectivity needs.

What we did
  • Campaign Strategy
  • Campaign Concepting
  • Animation
  • Website Development
  • Media Planning & Buying

Dynamic digital and social content

Direct Mail
Digital Divide - Billboard
Digital Divide - Billboard

Targeted DM and OOH placements in our most impacted communities

Website

Website with comprehensive access to available resources: ClevelandNavigators.org


Join the cause

With resources assembled, a structure in place, and communication assets created to raise awareness, the time to improve digital equity across Cleveland is now.

Please join us in bridging the digital divide. Our library of free communication resources (video, social, signage, flyers, etc.) is available upon request for use and promotion via company owned channels.

Contact Monica Hershberger at mhershberger@brokaw.com for campaign assets.

To get involved in the Greater Cleveland Digital Navigators program or to contribute to the Greater Cleveland Digital Equity Fund, please contact Leon Wilson, Chief of Digital Innovation & Chief Information Officer at the Cleveland Foundation, via 216.861.3810.

*The Greater Cleveland Digital Navigators program is being led by Ashbury Senior Computer Community Center (ASC3), CHN Housing Partners, Cleveland Public Library, Cuyahoga County Public Library, Cuyahoga Metropolitan Housing Authority, East Cleveland Public Library, and Metro West Community Development Organization, with support from the Cleveland Foundation, Cuyahoga County, Saint Luke’s Foundation, and other Greater Cleveland Digital Equity Fund partners. The partners welcome other individuals and organizations to join the effort.


Sign up