How can we show that C by GE products help make the most of our homes—which are currently serving as headquarters for working, living, playing, learning, eating, date night-ing…you get the idea?
With an integrated social and digital campaign that puts C by GE’s Full Color Smart Bulbs in the spotlight. Thanks to all their uses and mood-setting abilities, they enhance your LFH (Life From Home).
We added a helpful-and-hopeful page to the GE Lighting website—and avoided the phrase “in these unprecedented times.” Oh yeah!
Promoted Instagram posts offer inspiration and out-of-the-box use cases. Not to mention, these vignettes sure help pass the time.
And we strategically placed digital ads on sites that are getting more traffic than ever. (BuzzFeed quizzes to the rescue!)
We also reached people at their home offices/workspaces/overturned-laundry-baskets-wedged-into-closets with e-blasts offering additional LFH advice.