So let’s say your latest viral video has plateaued at 678 views. Or your Facebook fan page isn’t quite living up to expectations. Why not try purchasing a few extra “Likes”? For the low, low price of approximately 5-7 cents a pop, you can bolster the appearance of all your social efforts! Check us out, boss, we’re the boss!

According to the Associated Press, this practice is not only widespread but also fairly profitable (just search “Buy Facebook Likes”).

What could go wrong here? Well, for starters, there’s that whole authenticity thing. Which in the social domain, is pretty much everything. But don’t let that stop you, Google, Facebook, and the U.S. State Department.

So, how can you tell if a company’s “Likes” are genuine or purchased? You could use handy dandy online tools like THIS.

If you ask us, we’d rather have 678 engagements than 7 billion “Likes.” Maybe we’re old-fashioned.

And speaking of “Likes,” here’s some gum.

Identical twins with only one difference—the twin on the right is chewing gum. Which twin is more likeable?

One last thing. Here’s a video with only 678 views. You might “LIKE” it, too. Please help out. Honestly, of course.