utm_source: utm_medium: utm_content:

Brokaw is searching for a digital marketing analyst to lead paid and owned channel measurement and reporting across a mix of B2C and B2B clients. If your superpower is translating spreadsheets of data into a soothing bedtime story, you’re probably the one.

Key Responsibilities

  • Collaborate with cross-functional teams and media specialists to develop measurement strategies based on client goals and objectives
  • Mine social, programmatic, search, and other digital platforms for insights
  • Provide internal teams with regular pacing reports to help monitor spend by channel and inform budget reallocations
  • Lead the development of reports delivered at various frequency levels and in a range of formats
  • Utilize Google Analytics and proprietary client dashboards to understand website usage and guide optimizations
  • Create reporting templates and develop customized dashboards as needed

Must Be

  • Experienced in mapping analytics to marketing communication success (3-5 years of experience preferred)
  • Skilled at distilling large volumes of data
  • Proficient in media and website KPIs
  • Passionate about telling stories with data in visually engaging ways
  • Eager explorer of measurement models and tools
  • A creative problem solver and a dedicated teammate
  • (An understanding of traditional media KPIs ideal but not required)

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.

Sign up