Sometimes they just hit you. No, I don’t mean frisbees, or lawsuits for misattributed taglines, or errant Chevy Silverados driving amok on W. 6th Street (don’t ask).
I’m talking about ideas. And even though my favorite kind appear like an unseasonal gift from some subconscious Santa, most of them you actually have to work toward. (I know—so lame!) Thankfully, there are ways to start moving your thoughts from mundane to magical.
Sometimes you just need to get the typical thought trash out of the way before unearthing your radiant orb of a perfect idea. Whether you’re sketching 8 pages of Superman S’s or zoning out to the “Focus Flow” playlist (a department fav), clear your head—and the way—for brilliance.
Learn all about your subject matter—and about everything else in the world, also. As our all-knowing, totally top-secret creative department handbook says: “Ideas are a new combination of existing elements. By that logic, the more elements (raw material) you have, the more ideas you will generate.” Cool!
There are, in fact, two I’s in “advertising,” which is all the evidence you need that it’s a team sport. Collab with some co-workers (whether on a project or on the office puzzle) to become the Doritos Locos Taco of successful, orange-dusted mashups.
Vacations and time off have been proven to increase productivity, thanks to idea regeneration, etc. So no laboring this Labor Day, ok? Get that grill going for the greater good.
If all else fails, just drink 3 pots of coffee. That should do the trick—or at least help you dodge any lawyers throwing flying discs from their Buick Enclaves.
Have an inspiring weekend, everybody!
-Your idea-idealist friends at Brokaw