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Guys. I can’t write this blog this week. I’m sorry. I just can’t do it. Everything is so hard right now.

I mean, I was just trying to get back on track after the holidays. And then there’s the pandemic, and the fact that I’m sitting in a makeshift home office with my kid’s teacher’s voice coming through the walls. Add the manufactured pressure of the new year and spending most of Wednesday afternoon Googling what “insurrection” means, and it’s like, “Too blech. I’m out.”

I’m sure you get it. The week-after-the-holidays-during-a-pandemic-and-federal-government-chaos slump is a legit thing everyone struggles with. In fact, one might call it a human truth.

What’s a human truth, you ask? Well, it’s an emotionally relevant insight that can help your brand make meaningful, memorable connections with consumers. A lot of brands have successfully tapped into these truths over the past 10 months.

(Wait, are you trying to make me write this? Stop it!)

For example, this short film/ad from Apple is full of quirky WFH truths, including a great observation about when people decide to actually learn about a product’s features.

(This is too hard! Everything hurts!)

Holiday work parties are a seasonal human truth staple. Heck, we even made a GIF about it. But the pandemic gave brands like Gucci and Miller Lite a chance to look at it through ’90s vintage lenses and beer goggles, respectively.

(Cripes! Just let me nap until spring!)

Finally, if you don’t want to sift through all those “we’re in this together” commercials stitched together with stock footage, you can just watch this. It pretty much covers everything.

Well, it was touch-and-go for a while, but thanks to you, we made it to the end. If you need anything, anything at all—like getting through to the emotional core of consumers (or just surviving January), you know who to call.

Have a not-so-slumpy weekend, everybody!

—Your truth-slinging friends at Brokaw

Everything is so hard right now.

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