gelighting The glow-up of the season. Happy first day of fall. 🍁
We currently manage GE Lighting’s organic and boosting social strategy, community management and social listening, influencer partnerships, and content creation and execution.
They wanted to refine their social approach to grow more brand affinity and engagement. So, we built and executed a social strategy rooted in highlighting inspiring and relevant use cases.
This approach (from July through December 2025) led to a 246.2% increase in net followers, a 255% increase in impressions, and a 1,055.8% increase in video views (compared to the previous 6 months).
Inspirational Content
gelighting If you were thinking about upgrading your home library or book nook this year, here’s your sign to go all in. What shape would you create for your cozy corner?
gelighting A cozy holiday reset for your feed. #holidaylighting #holidayhome
Educational & How-to Content
12 Days of Christmas (in July) Campaign
This campaign drove major increases in KPIs compared to the previous month. Including an over 6,000% increase in engagements, an over 8,000% increase in average reach per post, an over 6,900% increase in impressions, and an over 300% increase in video views.
Influencer Content
Creator ads delivered over 443K impressions and 168K interactions. Plus, our average CTR reached 4.95%, significantly outperforming our 1–2% benchmark.