barrio_tacos For the entire month of October, Barrio is donating $1 per item sold to the Susan G. Komen for the Cure in honor of our friend Stacy Gilbert.
The University of Akron
To help The University of Akron (maybe you’ve heard of them) boost their admissions efforts, we developed a student ambassador creator program to make authentic, perspective-style stories that show prospective students what it’s really like to be a Zip (spoiler alert: it’s great).
Influencer content across Meta and TikTok brought in over 1.6M impressions, and Meta ads drove a CTR 28% above industry benchmark.
Hamburger Helper
To help Hamburger Helper relaunch their iconic brand, while driving trial and repeat purchase, we utilized mom influencers to show how Helper is the quick, easy, and tasty answer to the ever-present question: “what’s for dinner?” An approach that, over six months, delivered over 1.8M impressions and drove over 52K clicks across organic and paid.
RTA
The Greater Cleveland Regional Transit Authority (RTA) needed help convincing non-riders that RTA was a safe, easy-to-navigate transportation option that went where they wanted to go. So, we worked with area creators to build authentic, rider-perspective content on RTA rail lines that netted over 2M impressions and averaged an engagement rate of more than 25%.
Purell
Everyone knows Purell; it’s the Kleenex of hand sanitizer. So, how do we use social to demonstrate more everyday use cases? Build a series that illustrates how the world is a pretty gross place and could use some more of the science-based, super-effective sanitizer only Purell provides.
Proud Moses x I’m From Cleveland
Proud Moses, our secret passion project in boosting Cleveland pride, grew big engagement and, eventually, into a collaboration with popular local Insta handle I’m From Cleveland.
Holden Forests & Gardens
How do we use social to help Holden Forests & Gardens, which consists of a rural arboretum and an urban botanical garden, drive attendance to both campuses? With engaging, smart, visually dynamic content that balances everyday visits with special events.
University Hospitals
To help University Hospitals, the official sports medicine partner of the Cleveland Browns and many regional athletic teams, drive visits to their impressive, new sports medicine facility—we produced video content promoting their tremendous expertise and deep community connections.
Netflix x Popcorn Indiana
Popcorn Indiana (purveyor of gourmet popcorn) and Netflix (biggest streaming service in the known universe) were ready to kick off their new Netflix Popcorn product line with an exclusive, sci-fi-film-inspired, limited time flavor: Rebel Moon Veldt Cheddar. So, to drive mass awareness and purchase by the big premiere, we gave this snack-streaming alliance the teaser-trailer treatment.
Malley’s Chocolates
Malley’s, the legendary chocolatier, wanted to attract a new generation of customers while driving awareness and conversion. So, we partnered with local influencers to make crave-worthy content around Malley’s products, experiences, and major sales tentpole moments. A strategy that gained over 594K impressions and drove positive brand conversation.
Barrio Tacos + Tequila + Whiskey
Barrio, Northeast Ohio’s original modern taco restaurant chain, wanted to reestablish their street cred and boost consideration among restaurant goers. So, we took a consumer-perspective storytelling approach to producing influencer content that brought in over 749K impressions and drove over 86K engagements.