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How can we help bring Thomas Edison’s brainchild into the 21st century?

As light has evolved, so has our long-standing strategic partnership with GE Lighting to bring their newest innovations to light over digital, social, interactive P.O.S., retail partnerships and training, video, package design, content marketing strategy, PR support, and contextually-relevant “bright idea” puns.

c is for simple.
(that’s good enough for us.)

Helping people C the benefits of smart lighting.

To help people understand the value of GE’s smart lighting (and light-hearted) brand, we educated and encouraged consumers to Light the Way You Live.

C by GE Website
C by GE Website

C by GE Website

Our point-of-sale and website videos explain the bright ideas behind GE’s new products.

say hello
to sol.

Launching the world’s first Alexa-embedded smart lamp.

To launch one of the most powerful innovations in the C by GE family, we built a campaign designed around Sol’s unique aesthetics, abilities, and ease of use.

C b y GE Sol - Print Ad

Every unique lamp needs a unique introduction video. So we made one.

PR Activations
PR Activations

Nothing like the power of Kelly and Ryan to brighten our brand launch.

how many influencers does it take to sell a light bulb?

A peer-to-peer, bulb-to-socket content marketing makeover.

To re-launch the GE reveal LED bulb, while driving sales at three key retailers, we challenged three influential bloggers to renovate rooms with only $100 and GE reveal bulbs (and 10 million earned media impressions).

#100reveal makeover bloggers

Here’s the #full story in 103 seconds.


Reinventing how light is sold.

We helped GE Lighting develop and name their premium HD LED sub-brand, and collaborated to further simplify their new shopping model—selling by room and mood to help consumers find the “Light that's just right.”

GE reveal HD+
GE relax HD
GE refresh HD
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