today: advertising, digital, and content marketing / tomorrow: the world / then: the moon

live bro-cam!

sign up for our electronic newsletter.

it’s like candy for your inbox

watch brokaw culture vid

Spoiler alert:
our spirit animal swims in Lake Erie.

July 22nd, 2016

What “The Land” can teach you about rebranding

By Tim Brokaw (who won’t be offended if you accidentally call him “Tom.”) Just like Ronnie Miller going from “totally geek, to totally chic!” in the 80’s cult classic Can’t Buy Me Love, the city of Cleveland is undergoing a major rebrand. Thanks to the #RNCinCLE this week, along with a perfect storm of recent events and positive buzz, the Read More…

July 25th, 2014

Become a BBFF

In the wake of Weird Al Yankovic’s recent #1 album of parody songs, I thought I’d put together a few spoofs of my own: Thank You For Being a Brand You’ve Got a Brand in Me The Wind Beneath My Brand Wings As you can see, I (hilariously) inserted the word “brand” into songs about friendship. (Weird Al Who-ovic?) Because Read More…

June 13th, 2014

How to choose an agency.

How to choose an agency. (Or “Why you shouldn’t always take your talents to South Beach.”) Okay, we admit, we love selling out-of-town prospects on the value of working with a small, nimble, underdog agency headquartered in a charming underdog city. (Never mind Channing Crowder’s recent comments, it really is paradise here, folks.) But we’re not selling you this Friday, Read More…

June 9th, 2014

Call in, Johnny Brand Equity!

How do you measure the strength of a brand? In dollars and cents? In rising stock prices? In number of employees and global factories? How about in trainwrecks survived…with barely a scratch? That’s the power of positive brand equity. (Positive brand who?!) You know, the tangible and intangible value a brand possesses, according to consumer perceptions. Positive brand equity can Read More…

May 2nd, 2014

Three Steps to Marketing in a Pre-Post TV World

This week marked the kickoff of the 3rd annual digital New-Fronts—a play on television’s venerable upfronts, but for digital programming. And while many are touting a “post TV world,” we’re actually in more of a pre-post TV world. What the huh is a pre-post TV world? It means that right now, most people watch what they want, when they want Read More…

April 25th, 2014

The Creative Time Machine.

“It’s gonna take time. A whole lot of precious time. It’s gonna take patience and time. Umm. To do it, to do it, to do it, to do it, to do it, to do it right, child.”– The Beatle who was actually good at guitar George H. hit it right on the nose. Doing things right takes time. And in Read More…

April 21st, 2014

The Future of Advertising: The Past?

Good news, everyone! We made it! It’s officially the future! We have Minority Report’s touch screens. Total Recall’s invasive x-ray scanners. And Demolition Man’s Wesley Snipes. Or as I call him, Prisoner 57. (Zing! Where my nerds at?!) And as predicted by countless sci-fi movies and literature–advertising is everywhere. (Well played, Wall-E.) With new content-housing devices like smartphones, tablets, Google Read More…

April 18th, 2014

Who approved this blog post?

Approving your company’s new brand campaign, blog post, website redesign, tagline, or brand identity is a lot like approving a name for your child (that someone else came up with). We will rarely love the name they came up with. (Kal-El?!) The best we can do is agree upon the thinking and strategy behind the name. Because the natural next Read More…

April 4th, 2014

When good selfies go bad.

Never mind last week’s snowstorm…spring is finally here! Which means peanuts, Cracker Jacks, and #selfies—including the famous one taken this past week by David “Big Papi” Ortiz, when the 2013 World Champion Boston Red Sox visited the President of the U.S. But it was later revealed that this seemingly fun, innocent selfie was actually paid for by a certain Korean Read More…

March 28th, 2014

Oh, big data – you’re hilarious!

Looks like science has finally caught up with what we’ve been saying for years: humor works. (Thanks, eggheads!) According to Ad Age’s Jack Neff this week, a team of scientists at AT&T just wrapped up a three-year study of 370 painstakingly coded ads (sounds hilarious) to determine what type of humor helps make advertising break through. Turns out laughs are Read More…