I myself am not a mother. Well, to any humans that is. But I am absolutely a doting mother to three rescue dogs and one very large cat that resembles Garfield. I also remember very well what I was like as a teenager, so I can appreciate the complex and challenging task that is motherhood. (This is probably why I also don’t have children.)

What I’m saying is, I get you, moms. And so do marketers…well, some of them.

Samsung launched a hysterical digital video that is the antidote to the mushy gushy Mother’s Day ads that we can expect from the Pampers and Tempur-Pedics of the world. The simple truth in this Samsung spot is possibly better than any feel-good commercial you’ll see this weekend. Take a look.

Which one of us hasn’t been there?

A fresh new take on the Got Milk? Campaign, #SongsForMom scours social media for funny and emotional posts about moms. Then, the California Milk Processor Board responds with hysterical 45-90 second songs by none other than, Ray Parker Jr. (For all you millennials, RPJ recorded the 1984 Ghostbusters theme song.) Take a listen.

Just because it’s Mother’s Day doesn’t mean marketers can’t be funny. Comedy—focused in human truths—allows for brands to cut through the mushy-gushy clutter that is sure to clog the airwaves this weekend.

What’s that quote again? “Two roads diverged in a wood, and I—I took the one less traveled by…” Right.