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Can a campaign optimized in real time drive new users at a low Cost-Per-Install (CPI)? Da, comrade.

Viber, a global messaging app, wanted to connect stateside expats with their homelands. Thanks to hyper-cultural messaging over hyper-targeted media, Viber saw world-class ROI with a CPI at less than $10 after only a month in market.

Viber LinkNYC
Viber Social
Viber Bus Shelter
Viber Bus Shelter Signs
Viber Bus Shelter Signs
Viber Bus Shelter Signs

Fun fact: Dedushka means grandpa in Russian. (Don’t pull his finger.)

After only a month in market, Viber saw world-class ROI with a CPI at less than $10, and an 11% increase in app downloads among targeted demos. Zdorovo!