How can an energy drink and hotel chain create a mutually beneficial, unique guest experience?

It’s a bike. It’s a bar. It’s a 557-watt party on wheels. To help Red Bull energy drink engage Moxy Hotel guests and meeting attendees in a truly experiential way, we created the Red Bull bike—a custom-built tricycle designed to deliver Red Bull-style energy and enhance their already-vibrant guest experience.

Red Bull / Moxy Beverage Bike
Red Bull / Moxy Beverage Bike
Red Bull / Moxy Beverage Bike
Red Bull / Moxy Beverage Bike
Red Bull / Moxy Beverage Bike

From board meeting “Red Bull breaks” to poolside parties, this Red Bull blowout on wheels is helping Moxy guests live their largest.