utm_source: utm_medium: utm_content:

New Balance

an all-star all-star campaign

How can we help New Balance generate excitement (and votes) to help turn their 3-time MLB All-Star Shortstop spokesperson Francisco Lindor into 4-time MLB All-Star Shortstop Francisco Lindor?

Let’s create an integrated digital, social, and grassroots faux political campaign to get this country buzzing about a candidate who doesn’t play politics, but someone who plays shortstop.

To kick it off, let’s have Frankie announce his candidacy on his social platforms with a video that shows America how he appeals to the left and right… side of the plate.

Then let’s get local media, influencers, and celebrities to help spread the word. Scroll right to see some of the buzz.

Outdoor Board
Trolley
Promoted Tweet

And let’s sprinkle in some paid media in a few locations. (Plus, some animations for Frankie to share.)

The results? See below...

Social Post
Social Post
Sign up