How can we help New Balance generate excitement (and votes) to help turn their 3-time MLB All-Star Shortstop spokesperson Francisco Lindor into 4-time MLB All-Star Shortstop Francisco Lindor?
Let’s create an integrated digital, social, and grassroots faux political campaign to get this country buzzing about a candidate who doesn’t play politics, but someone who plays shortstop.

To kick it off, let’s have Frankie announce his candidacy on his social platforms with a video that shows America how he appeals to the left and right… side of the plate.
Frankie doesn't play politics; he plays shortstop.
— Cleveland Indians (@Indians) June 15, 2019
A vote for Francisco Lindor is a vote for America.https://t.co/KhwovU45ml pic.twitter.com/nuAGtLr8UW
There’s no way you can leave this man out in his own city, you can vote 5 times a day via MLB platforms #RollTribe #VoteFrankie https://t.co/yqJaLqQ9ak
— Mike Sunshine Clevinger (@Mike_Anthony13) June 21, 2019
Cleveland! Get behind our @Indians and vote @Lindor12BC to the All Star game! Voting closes soon so be sure to do it todayhttps://t.co/WEREAWymGJ pic.twitter.com/JdwhDY1X6p
— Larry Nance Jr (@Larrydn22) June 21, 2019
Let's get this man to the All-Star Game! ⬇️
— Cleveland Browns (@Browns) June 21, 2019
VOTE! It's your civic duty after all » https://t.co/pNeFWT4BZj
Polls close at 4 p.m.!#VoteLindor | @Indians pic.twitter.com/ibnqLkfsHR
Her: “Wonder if he is thinking of other women.”
— McNeil (@Reflog_18) June 21, 2019
Him: “I can’t believe Lindor is 4th for shortstops in AL All Star Voting...”
VOTE LINDOR & RT TO SAVE A MARRIAGE!!
POLLS CLOSE @ 4!!
VOTE: https://t.co/AAvIdh7tQP pic.twitter.com/MI79NXTbx3
Looks like a ⭐️ to us. Get @Lindor12BC to the All-Star Game!#VoteLindor here → https://t.co/MjklHscHjC https://t.co/oxFmXRRkLP
— Columbus Blue Jackets (@BlueJacketsNHL) June 21, 2019
Lindor needs to be in the All-Star Game this year. Do your part. End of story. https://t.co/t70tAZZQvb
— Jen Steer (@jensteer) June 21, 2019
No, no we are not.
— Cleveland Monsters (@monstershockey) June 21, 2019
Go vote for our neighbor! ⬇ https://t.co/pOJSPkxB5c
Francisco Lindor is the preeminent Shortstop in the American League and should clearly be an All-Star.
— Ken Carman (@KenCarman) June 21, 2019
francisco lindor mlb vote - Google Search https://t.co/m42I8NbANH
For @MLB #AllStarGame voting, @newbalance has launched a campaign to get Francisco Lindor “elected” as the starting shortstop in his hometown of Cleveland. Lindor is now moving up the “polls." pic.twitter.com/5VroSkBFfU
— Tim Newcomb (@tdnewcomb) June 17, 2019
Everyone needs to vote for Frankie Lindor as the starting shortstop for this years All Star Game. He is the best there is. On and off the field.
— John J. Adams (@TribeDrummer) June 21, 2019
Watch this and believe.https://t.co/GbJFi2dMoe
.@lindor12bc doesn’t play politics. He plays shortstop.
— New Balance Baseball (@NB_Baseball) June 15, 2019
Choose Francisco for your starting All-Star AL shortstop https://t.co/NIAOUZ8Vms pic.twitter.com/GROMoObJWQ
This is perhaps the greatest thing I’ve ever seen @Lindor12BC @GCRTA @Indians pic.twitter.com/8biduKXL94
— Becca Horsman (@beccahorsman) June 19, 2019
A @CrainsCleveland cover story this week looked at a bunch of different biz angles for the MLB All-Star Game.
— Kevin Kleps (@KevinKleps) June 26, 2019
— Sold-out hotel market
— Downtown bars that felt the sting post-LeBron
— @GVartwork pop-up shop
—@BrokawInc winning a New Balance campaign
More:https://t.co/QcY0ZBlZ2b
Vote for Frankie! The perfect Father’s Day present! #VoteTribe #VoteLindorhttps://t.co/FmoHstWUui https://t.co/7mKLoCnr6P
— Sugardale Foods (@SugardaleFoods) June 16, 2019
This is incredible. #RallyTogether Cleveland and vote Lindor into office...or the All-Star Game. https://t.co/zicEpJzYPU
— Anthony DiPiero (@AnthonyDiPiero7) June 15, 2019
A look at the most appealing quasi-political campaign you'll see this year, via @KevinKleps.https://t.co/2h1TuPDMBV
— Scott Suttell (@ssuttell) June 18, 2019
Then let’s get local media, influencers, and celebrities to help spread the word. Scroll right to see some of the buzz.



And let’s sprinkle in some paid media in a few locations. (Plus, some animations for Frankie to share.)
The results? See below...

