What’s the blueprint for successfully helping a 12 billion dollar global hotel chain launch a new hotel in Ohio?

Step 1:

Make it feel familiar. In-hotel restaurants were named and branded with famous (and infamous) characters from local history.

The Burnham
The Burnham

Eliot's Bar
Eliot's Bar

Step 2:

Ask the locals for help. We asked every Clevelander (via social media) to capture their quintessential CLE spots for a crowd-sourced art installation.

Hilton Downtown Cleveland Selfie Wall
Hilton Downtown Cleveland Selfie Wall

Step 3:

Hire great local talent. Our recruitment campaign led to 4,000 interviews—267 of whom were hired on the spot.

Hilton Cleveland Downtown Recruitment Print and Digital

Step 4:

Host a party in your backyard for 1.3 million people. Nothing brings a town together like a city’s first major sports championship in 52 years.

Hilton Cleveland Downtown