How do you introduce a new year-round brew into a beloved family of beers?

To help world-renowned craft brewer and over 20-year client Great Lakes Brewing Company introduce Turntable Pils as one of their flagship beers, we brewed up (sorry) an integrated campaign built around its distinctive taste and musical roots to rock the hell OUT OF SALES ACROSS THE COUNTRY.

Great Lakes Brewing Company Turntable Poster
Great Lakes Brewing Company Turntable Poster
Great Lakes Brewing Company Turntable Poster

Listen to some tasty radio that makes you wish you had two turntables and a microphone.