How can one of the oldest tech companies in America get their consumers and retail partners excited about the relaunch of a light bulb?
(Cue the cliché light-bulb-over-the-head aha moment.) To relaunch the GE reveal LED light bulb while driving sales at three key retailers (Target, The Home Depot, and Walmart), we shifted the conversation from brand-to-consumer to peer-to-peer, with a content marketing influencer strategy that put inspired illumination in the spotlight.
First, we challenged three very influential DIY bloggers to transform their favorite rooms using only GE reveal bulbs and $100. In turn, they challenged their followers to the same #100reveal makeover for a chance to win lots of electrifying prizes. (Zing!)