Can an integrated digital, social, and influencer marketing campaign drive more fans outside of Columbus to more Blue Jackets games?

To increase awareness, excitement, and ticket sales in Northeast Ohio, we leveraged the Blue Jackets’ recent affiliation with the AHL Champion Cleveland Monsters and got fans to follow their favorite players two hours south on Inter-SKATE 71—the quickest road to the NHL. (No, really.)

Columbus Blue Jackets Digital Banner Ads

Let’s create a ticket package that turns our Inter-Skate campaign into a win-win for both the Blue Jackets and Monsters. (They shoot, they score!)

Inter-Skate Fan Express Sweepstakes
Columbus Blue Jackets Inter-Skate 71

Let’s create an Inter-Skate Fan Express Sweepstakes and turn two-hour road trips to Columbus into a hockey party on wheels.

Columbus Blue Jackets and Hockey Players in Business
Columbus Blue Jackets and Hockey Players in Business

Let’s connect the Blue Jackets to the Hockey Players in Business Organization and host an exciting event at Quicken Loans Arena with NHL Hall of Famer and CBJ President John Davidson speaking to over 100 top hockey influencers and business leaders in Northeast Ohio.

Columbus Blue Jackets

Sure, it didn’t hurt that the Blue Jackets went on a 16-game winning streak—the second-longest in NHL history—during our successful Inter-skate campaign. (Hey, success breeds success, right?)