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How can a premium prepared cocktail shake up awareness and sales in a crowded category?

To help Cayman Jack stand out in an overflowing beer aisle, we developed an integrated campaign that demonstrates just how easy it is to enjoy their premium margarita or mojito without measuring, mixing, or muddling.

Our pre-roll videos were created and executed by our Favorite Brother in-house studio. Cheers!

Cayman Jack Social
Cayman Jack OOH

Our multi-touch campaign also included outdoor, POS, display, and social.
(We could go on and on, but let’s keep it simple, right?)

Double-digit increase

in sales in our U.S. focus markets, while most competitors in the category are facing flat or declining sales. (Yes, we drank to that. But quickly got back to work.)