How can a new almondmilk make a big splash (sorry) in the over-saturated (double sorry) plant-based beverage sector? Start small and dream big.

To help SmithFoods launch Ajoyo Almondmilk, we created an integrated media movement encouraging people to change their lives for the better through small, attainable wellness goals. (Starting with drinking Ajoyo Almondmik, of course.)

Ajoyo Start Small Landing Page
Ajoyo Social
Ajoyo Social
Ajoyo Social
Ajoyo Social
Ajoyo Featured Blogger
Ajoyo Influencer Posts
Ajoyo Influencer Posts

With a healthy mix of paid and earned media, we took our target from Awareness to Consideration. Ingredients to success included over-deliveries on impressions across platforms, valuable engagements through our influencer marketing, and an uptick in sales each week of the campaign—not to mention, exceeding preestablished business goals by 56%. Further proof, small steps can lead to something big.