Today’s consumers (READ: millennials and Gen Z) are so advertising-savvy, they’ve developed not just an aversion, but an immunity to marketing.

So how do you traverse the CPG brand awareness-trial-sale-super fan chasm without setting off B.S. meters with blah blah messaging like: “new functional benefit!” or “insanely low price!”? Luckily enough, we specialize in bestowing brands with unique voices that go beyond features and benefits to connect emotionally with cold, cynical consumer hearts and insanely short attention spans. Enjoy a free sample below.

Category Work

Cayman Jack

Let’s develop a refreshingly simple national campaign that demonstrates just how easy it is to enjoy a Cayman Jack margarita without measuring, mixing, or muddling—not to mention, how easy it is to increase sales by double-digits in our U.S. focus markets.

Ajoyo

Let’s help launch a new national almondmilk brand by creating an integrated media movement encouraging people to change their lives by starting small, leading to an uptick in sales each week of the campaign, as well as exceeding preestablished business goals by 56%.

Red Bull

Let’s help an energy drink and hotel chain create a mutually beneficial, unique guest experience thanks to this brokaw-designed 557-watt party on wheels.

vitaminwater

Let’s help Coca-Cola launch vitaminwater in 7 countries primarily through our integrated digital, social, local, out-of-home, and guerrilla marketing efforts to increase unaided awareness by 23%… and score 9 to 35 points above the norm for 12-24 and 20-34 year olds in categories such as “More Likely to Buy Product”

Neuro

Let’s help Santa Monica functional beverage company Neuro get their new SLEEP drink in as many beds as possible with a steamy integrated campaign that increased sales 12% through the life of our campaign.

Great Lakes Brewing Company

Let’s spend over 20 years helping to grow a small, craft-brew startup into a brewery producing more than 130,000 barrels annually in 14 states with a huge cult-like following—from positioning, to branding, to rebranding, to integrated digital, social, and POS work.