Today’s consumers (READ: millennials and Gen Z) are so advertising-savvy, they’ve developed not just an aversion, but an immunity to marketing.
So how do you traverse the CPG brand awareness-trial-sale-super fan chasm without setting off B.S. meters with blah blah messaging like: “new functional benefit!” or “insanely low price!”? Luckily enough, we specialize in bestowing brands with unique voices that go beyond features and benefits to connect emotionally with cold, cynical consumer hearts and insanely short attention spans. Enjoy a free sample below.
