Free financial advice:
In order to compete with the 800-pound financial gorillas out there, don’t try to outspend them—outwit them. Find a strategic, creative, digital partner with deep banking experience and a proven track record for helping financial institutions—both big and small—increase unaided awareness/deposits/mortgage loans/commercial loans/assets/or any other business-challenge-important-to-you-and-your-board. Then deploy that talented, cross-functional A-team working in a passionate and agile create-test-learn environment to prove a simple equation: better strategy + better ideas = better results. With the gorilla-defeating analytics to back it up. All this without the big agency response time, inflated hourly rate, or big agency egos. Sounds like a smart investment, eh?