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Free financial advice:

In order to compete with the 800-pound financial gorillas out there, don’t try to outspend them—outwit them. Find a strategic, creative, digital partner with deep banking experience and a proven track record for helping financial institutions—both big and small—increase unaided awareness/deposits/mortgage loans/commercial loans/assets/or any other business-challenge-important-to-you-and-your-board. Then deploy that talented, cross-functional A-team working in a passionate and agile create-test-learn environment to prove a simple equation: better strategy + better ideas = better results. With the gorilla-defeating analytics to back it up. All this without the big agency response time, inflated hourly rate, or big agency egos. Sounds like a smart investment, eh?

Category Work

FirstMerit – You First Integrated Campaign

In order to help a regional bank with $25.5 billion in assets maximize its marketing spend, let’s develop a smart, hyper-targeted “FirstMerit – You first” integrated campaign centered around the bank’s roll-up-your-sleeves, consumer-centric culture in order to grow year-over-year awareness by 15%, commercial accounts by 16%, private bank accounts by 11%, and retail accounts by 25%.

FirstMerit – Favorite Brother

Let’s tap our sister production company Favorite Brother to create, shoot, and edit dynamic TV spots, online videos, social content, and in-branch digital signage for this regional bank, proving you don’t need a huge production budget or a long 2-week shoot in L.A. to get the kind of world-class production values that can make today’s multitasking consumers stop and take notice. All you need is a Favorite Brother.

Second National Bank

To compete with the big national banks, let’s highlight this small regional bank’s biggest assets—their people and their unique product mix—and develop an integrated campaign that helped reverse a 10-year decline in new deposits—not to mention, helped their customers dream much, much bigger.

Mechanics Bank

Let’s develop an integrated campaign to help a small, regional bank find their people-helping, community-improving, banking-bettering voice.

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