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How can America’s oldest hamburger fast food chain drive more traffic in underpenetrated markets with limited brand awareness?

White Castle was the little burger chain in need of a big increase in traffic. With a 360-degree edu-taining campaign that leveraged its quirky “real little, real good” voice, the world’s smallest burger did some big, big business.

Does the world's smallest burger deserve the world's smallest website? We thought so.

How about little grand re-openings for remodeled stores where we have little community heroes like graduating kindergartners and Pee Wee football teams doing the ceremonial little ribbon cutting. (With tiny scissors, of course.)

Check out some big (little) radio.

White Castle Outdoor Board
White Castle Outdoor
White Castle Outdoor
White Castle t-shirts

Our quirky little giveaways included t-shirts celebrating all things little. Or good. Or, um, neither.

Throughout the life of the campaign, we saw double-digit growth of comp sales. (Finally, something not-so-small.)