How can a niche product increase awareness globally without sacrificing its distinct brand voice?
To help Coca-Cola invigorate vitaminwater on a global scale, we applied its unique personality to highly targeted daypart and needs-based digital and social campaigns, along with an array of non-traditional and very traditional (Winter Olympics) tactics.
the canadian launch, eh?
How we let the Great White North know that a rainbow of hydration and electrolytes had arrived.
We challenged Canadians to make their own mash-ups on our sweet beats remixx app to share and win tickets to the next David Guetta gig. (Let’s see what you got, Drake.)
The launch book heard round the world.
One book. Four multimedia campaigns customizable for international language translations and nuances.
heating up the winter games
Using non-traditional tactics, Canadian athlete sponsorships, and even a reboot of the iconic vitaminwater bottle copy, we medaled in winter games advertising.
