How can a hotel rewards program increase national sign-ups with very limited paid media dollars?

Helping Hotels.com boost their Welcome Rewards enrollment nationally was more than just a dream. It was a “Sleep. Dream. Win.” social media campaign where people across the country submitted their wildest dreams for a chance to stay at one of the dreamiest hotels in the country. (With results that are nothing to snooze at.)

Hotels.com Website

Every day through the life of our campaign, let’s bring the most “liked” dream submission to life via a team of Chicago’s iO improv actors. Those lucky ones who have their dreams reenacted were then automatically upgraded to the Welcome Rewards Gold Membership.

Through the life of our campaign, we saw a 154% increase in Welcome Rewards Memberships. (No, we’re not dreaming.)