How can Ohio’s very first craft brewer grow to a critically acclaimed brand with a huge cult following?
From a small startup to producing more than 130,000 barrels annually in 14 states with a huge cult following, we’ve worked with Great Lakes Brewing Company (GLBC) for over 20 years, helping them build their brand and rise above a sudsy sea of sameness. Cheers!
the rebrand
Our recent national rebranding efforts included a bolder, brighter, more consistent look—while staying true to the brand heritage.
We made sure to maintain our charmingly-educated-craft-beer-aficionado-guy-
next-door voice that we helped them develop decades ago.
We don’t just heart beer.
who’s the b.f.o.d.g.?
Our integrated BFODG (Best Friend of Dortmunder Gold) campaign helped increase Dortmunder sales by 11% during the life of the campaign.
Yes, people really called to speak with Dortmunder, and we have the drunk-dial voicemails to prove it.
Throwback whatever
day it is today.
Our first campaign 25 years ago focused on craft beer education. (Wit, Wheat, what?!)
Wait, we even made their timeline?! We’ll drink to that.
We returned the favor, too, with our Burning River creative department wall, and our Black Out Stout Brokaw Bar.