How can a bagel chain known primarily as a “breakfast only” destination jumpstart stale (sorry) sales?

To help Bruegger’s drive increased sales to its 300 locations in 26 states, we repositioned the brand with an engaging, persnickety voice that’s true to their quality-obsessed nature. Then we built excitement around their new menu items to show how their soups, salads, and sandwiches live up to their world-famous bagels.

Bruegger's Signage
Bruegger's Cream Cheese Tubs
Bruegger's Poster
Bruegger's Poster
Bruegger's Packaging

Comp sales increased for 15 consecutive quarters.

Breakfast and lunch daypart revenues became more balanced at 45% each—making Bruegger’s once again a brand on the rise.